We are excited to announce the launch of the new Penland Heating & Air Conditioning website! When we decided it was time for an update, we partnered with TheeDigital, knowing they specialize in HVAC web design and HVAC digital marketing. We asked them to create a website that not only represents our brand and dedication to providing excellent service to the Beaufort area, but also offers a simplified, enjoyable browsing experience for our customers. Pair that with an easy-to-use content management system for our company, and we are thrilled with the result! We hope you are, too!
Our new website is built on WordPress, a content management platform that lets us easily update and edit our website so we can bring you the latest industry news, HVAC maintenance tips, and special offers for our heating and air conditioning services.
An Enjoyable Customer Experience
Our main goal for the new Penland Heating & Air Conditioning site is to provide you with an enjoyable experience. We envisioned a clean, modern web design that makes it easy for you to find what you’re looking for, whether you need emergency AC repair, want to schedule routine maintenance, or read our customer reviews and learn more about our Beaufort HVAC company.
We know you may be visiting us from a smartphone, tablet, or laptop, which is why we’re thrilled to feature responsive web design technology. Now, you can read more about our services, check out images, and read the HVAC blog on any size screen or device, including smartphones and tablets.
Easy Updates for Accurate, Up-to-Date Info
Not only is the design and browsing experience convenient and intuitive for you, but the back end side is easy to use for our team, too. Instead of having to bring a developer just for simple updates, we can do it all ourselves. Our team loves having the opportunity to post open job positions, new customer reviews, new photos and videos, and blog updates with you.
Before our site was ready to launch, we hadn’t used a content management system like WordPress before. Fortunately, TheeDigital provided comprehensive training so we could get the most out of our site. Now, we can manage different operations all in one place, which gives us more time to dedicate to customers like you.
Search Engine Optimization
The digital marketing team at TheeDigital leveraged WordPress’s features that make SEO for HVAC companies a snap. SEO, or search engine optimization, basically means our website is easy to find when our customers look for us or search out HVAC repair in Beaufort on Google and other search engines. Because our website now offers fast load times, a mobile-friendly design, and a more organized layout, in addition to strategic keyword usage, optimized images, and relevant content, we are much more visible in search engine results. The influx of organic traffic gives us the opportunity to help more customers and provide more heating and air solutions to businesses and residences around Beaufort, NC.
WordPress offers near-endless customization options for our website through plugins, including appointment schedulers and bill pay portals for your convenience and marketing and email integration to streamline our processes. TheeDigital worked with us to determine our exact needs, what features would benefit our customers, and what would help us reach more people and integrated these plugins right into our web design.
Advanced Photo Options and Galleries
We know a picture is worth a thousand words, now we have a stunning photo gallery to highlight better show our new heating and air conditioning systems and even before-and-after shots of systems we’ve repaired or maintained. From customer-submitted photos to behind-the-scenes shots, you’ll get to see beautiful photos throughout our website!
In addition to the photo gallery, there’s also a new team member gallery where you can meet our experienced technicians, read our bios, and link to our social profiles so you can connect with everyone here at [COMPANY].
An Onsite Blog to Share Information
We know that excellent customer services doesn’t just start when our technician is at your home or business. The best customer services starts as soon as you visit our website, and our blog is a part of that. Our informative articles help you get the most out of your heating and air conditioning system, learn more about quality comfort services, and learn relevant HVAC information. Check it frequently so you can stay up-to-date!
An Integrated Contact Form
The online contact form is a time-saving tool that makes it easy for you to request information, ask about our services, and even give feedback without having to track down our customer service email or phone number. We are fans of the contact form because it lets us get back to you faster, letting us provide you with better service.
Homepage Slideshow to Promote Featured Content
We love our new slideshow at the top of our home page so we can feature a new product or a cost-saving promotion and make sure no one misses out. It’s right there on the homepage so it’s the first thing you see when you visit, so you don’t have to search everywhere for additional information. Plus, it’s easy to swap out the slides and images as our special offers change.
Appointment Scheduling Tool
We know you don’t always have time to call our office during business hours to schedule your appointment, and now, you don’t have to. On our contact form, you can put in your service need, such as maintenance, quote, or service, your preferred method of contact, and your preferred appointment availability, and we’ll get back to you fast to finalize your appointment time.
We are proud of our new Penland Heating & Air Conditioning website, and we hope you like it, too! When we decided to take the leap and update our HVAC company’s website, we discovered TheeDigital through Google. After meeting with the team, we felt confident that they understood our goals – reflecting our dedication to excellent customer service and expert heating and air conditioning service, improving communication with you, and reaching a broad audience in and out of Raleigh. They were not only able to help us realize our goals, they created a website that perfectly represents our brand and values.
Be sure to browse around and read more about our services, check out our blog, and meet the team. If you are interested in finding out more about custom web design for HVAC companies or internet marketing, visit our friends at TheeDigital.com.